Curistic

curistic

Branding for a pharmaceutical alternative for over-the-counter medicine and vitamins with a monthly subscription.

About

We had the pleasure to take curistic’s app from the idea stage and through strategic direction in order to create a functioning brand, usage guidelines and supporting identity system.

Marked Up created this new brand from scratch. We started with the rough idea, strategy, and quickly identified core beliefs to unlock Curistic’s brand promise. We discovered that many of us seek more efficient ways to access medicine and if there is a way to make it happen – that’s a hit! 

As the attitude of the brand began to take shape, it heavily informed how we decided to approach the look and feel of the identity. Every element needed to be well though-out. From the joyful Curistic logo to the slightly serious word mark. From the beginning, Marked Up and Curistic agreed we would create a strong brand which will be seen — it’s a mixture of something bold and fresh that will leave it’s mark in the medical world.

Our Role:

Brand Strategy

Brand Identity

 

Art Direction

Brand Guidelines

curistic

curistic is a pharmaceutical alternative for over the counter medicine and vitamins with a monthly subscription.-

curistic’s branding

Marked Up created this new brand from scratch. We started with the rough idea, strategy, and quickly identified core beliefs to unlock Curistic’s brand promise.

We discovered that many of us seek more efficient ways to access medicine and if there is a way to make it happen – that’s a hit!

RGB 244 / 152 / 186

CMYK 0 / 51 / 4 / 0

#F498BA

RGB 45 / 59 / 148

CMYK 98 / 92 / 4 / 0

#2D3B94

RGB 0 / 220 / 220

CMYK 62 / 0 / 22 / 0

#00DCDC

RGB 255 / 255 / 255

CMYK 0 / 0 / 0 / 0

#FFFFFF

RGB 19 / 30 / 71

CMYK 100 / 93 / 40 / 45

#131E47